Recently, Colgate-Palmolive introduced the Colgate 360. This toothbrush featured innovative technology that cleaned teeth, tongue, cheeks, and gum. Special soft bumps on the back of the toothbrush gently scrape away bacteria that retain in the inside of the cheeks as you brush your teeth. The specially designed bristles arrangement are there to help scrape off plaque more efficiently from the tooth surface and special rubber polishing cups between the bristles help in the cleaning process.

Even better, Colgate-Palmolive introduced another version of the Colgate 360, this time featuring extremely fine and soft bristles. Patients with sensitive gums and gingivitis are most likely to buy the toothbrush since its soft bristles allow them to clean the deeper rooted plaques in the gum line as well as not irritate it too much compared to normal hard bristles.